Featured collection
monaco heritage bag
let your glow lead and the monaco heritage bag follow
our aim
empower individuality through timeless luxury
A tribute to the uncommon soul, bold designs that echo elegance, identity, and quiet power
Monte carlo midi
venezia clutch
Unwrap who you are becoming
Monaco | Paris
Dubai | New york
Signature collection :
coming soon
Uncommon
favorites
made in italy
finest handmade
Monaco collection
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Shop the look
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The Dubai Bag
The Uncommon Collection
The journey
Gwendolyn x Your Uncommon Brand
Gwendolyn’s love for femininity and leather, quiet luxury glam, and the streets of Florence creates the perfect blend behind the brand’s unique soul.
Just 24 hours in Florence, visiting our atelier, soaking up the vibe, and creating beautiful content that feels like magic
Burgundy Velvet/Dark Decadence
She's bold in Burgundy, She's timeless in Chocolate. Which one is you?
Monte carlo midi
Monaco heritage bag
Y U B
Our Commitments
At Your Uncommon Brand, we believe in the beauty of becoming of evolving into the woman you’re meant to be. That journey deserves pieces crafted with intention and care. From design to distribution, every detail of our collections reflects a deeper commitment: to quality, to timelessness, and to responsibility both to you and to the world around us.
We don’t follow trends we follow purpose. Our creations are designed to support your growth, to honor your individuality, and to stay with you as you rise. Because being uncommon isn’t just about standing out it’s about becoming more of who you truly are.
Where She’s Found
Our designs begin where she feels most alive, in the bold glow of Dubai, the quiet elegance of Monaco, the romance of Paris. Inspired while traveling, each piece captures a feeling, that spark of becoming, of stepping into a new chapter, of being completely herself.
Back in our office, these ideas are refined, lines softened, details perfected always with her in mind. And finally, they’re brought to life in Florence, Italy, handcrafted by artisans who believe beauty is found in intention.
Every bag tells a story. Find yours here.
news
From the Blog
From Monaco to New York: The Soul Behind Your Uncommon Brand
The Cities That Shaped Us – The Heartbeat Behind Your Uncommon Brand Every detail of Your Uncommon Brand is intentional crafted not just with luxury, but with story. Our cities Monaco, Paris, Dubai...
Meer informatie
24 Hours in Florence – Behind the Scenes with Your Uncommon Brand Florence greeted us with soft sunlight, cobblestone charm, and just enough time to bring a dream to life. With only 24 hours on the...
Meer informatieOur Selection
The Uncommon Collection
Handcrafted in Italy from rich teal leather, the Dubai Bag is inspired by the city’s striking contrast of golden dunes and turquoise seas.
Its sculpted silhouette and gold-tone accents reflect effortless luxury.
Bold yet refined, it’s designed to mirror Dubai’s vibrant elegance—day to night, city to coast.
Pre Order!
Materials
We only work with the best leather, chosen in collaboration with our factory Locally sourched and made in Italy.
What Uncommon Women Are Saying About Our Bags
Svetlana Calgaro
J’aime beaucoup ce sac . Très pratique et très beau. La forme est vraiment parfaite. La couleur est très tendance. Ca va avec mon dressing parfaitement. La qualité est excellente
Simone
Hele fijne stevige handtas, een echte eye-catcher! Krijg er heel veel complimentjes ove
Aleksi Muller
Amazing bag! Soft buttery leather and very lightweight and elegant, the open-top makes it easy for me to reach my phone!
First product photoshoot
2023
Your Uncommon Brand’s story is ours.
In 2023, we launched our very first collection, a small line of white-labeled jewelry. It started with an idea: to create something for women in motion, becoming who they were always meant to be.
Our first product shoot was more than a photoshoot, it was the beginning of a vision. A brand for the uncommon kind. For the ones who don’t wait to be chosen, they choose themselves.
That moment marked the start of something bigger.
This is Your Uncommon Brand. And this is just the beginning.
change
2024
In 2024, we found our atelier, and everything changed.
From the very beginning, our founder Gwendolyn dreamed of creating handcrafted pieces. Not just curated, but crafted with intention, precision, and soul.
Finding the right atelier meant more than just production. It meant finding a partner who understood the vision: timeless design, exceptional quality, and bags that tell a story of becoming.
With this step, we transitioned from jewelry to our first line of handcrafted bags. Designed with purpose. Handmade in Florence, Italy.
This was the dream from the start. And in 2024, it finally began.
evolving
2025
Designing for the uncommon woman, we are proud to reveal our Uncommon collection.
Each piece is crafted to evoke emotion, to spark confidence, elegance, and the quiet power of transformation. Handmade in Italy, our Uncommon collection reflects the spirit of women who embrace their unique journey, who choose to define themselves rather than be defined.
This is more than a collection. It’s a celebration of the uncommon.
The future is here. And it’s yours to claim.
Asha Gwendolyn | Founder
Your Uncommon brand | YUB
Born to inspire your becoming | with crafted Italian pieces, quiet confidence, and the spark to awaken your most uncommon, radiant self.
About US
From A to Z
The design
Our designs blend structure and soul. Bold silhouettes meet nuanced textures to reflect every layer of you.
materials
Our leathers come exclusively from the Tuscan area ,locally sourched in collaboration with our Atelier.
Handcrafted
From A to Z, each piece is handcrafted in Florence, Italy, where tradition meets refined design.
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Because you’re not like the rest. So why miss out on what’s made for you?
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