FAST FASHION OVERCONSUMPTION

At Your Uncommon Brand, it is not only our goal to design and manufacture beautiful and long lasting bags.

We are also a part of something bigger; a change that is slowly revolutionizing the fashion industry. The fashion industry has for many years now been a key player in the consumption culture.

Every year, millions of pieces of used clothing and bags are destroyed and many of them are thrown into landfills or released into the environment, affecting delicate areas such as the coasts of Africa.

Such activities not only have adverse effects on the environment but also grossly undervalue the work that goes into creation of fashionwear and bags. It got us thinking: So how can we turn the tables?

The solution then is found in changing the perception of luxury. Our vision embraces the notion that luxury does not mean having to overdo it or follow trends that come and go. Instead, it is about creating with intention, creating only what is required and making sure that every piece is worth holding on to.

All the bags that we create are a part of solving the problem of unfast fashion, and a reminder that quality always trumps the quantity.

Through the implementation of the small batch production model, we are able to give a lot of focus on the quality of the pieces, the art that goes into it and the conservation of the environment.

These logo free or low logo designs are to reflect this: they give people accessories which are as unique and as valuable as the individuals who wear them. But it does not end at that for us. We want to make people embrace the concept of conscious shopping, and therefore, support them to purchase fewer products but quality ones. Every time you make a purchase at Your Uncommon Brand, you are making a positive change in the world by supporting conscious and timeless design.

This is not just a brand. This is a revolution to a better and more significant kind of luxury: fashion that is conscious, artistic, and impactful, one bag at a time.

Come with us and help to create the future where the fashion industry will change and become more respectful of people, art, and the planet.