The paris bag
Candlelight fades, but the Paris Bag lets you carry your glow wherever you go
A label shaped by quiet luxury and intention
WHERE ELEGANCE LIVES, NOT LOUDLY
Limited editions, placed with care
made in italy
finest handmade
Featured collection
The Uncommon collection
The journey
Your Uncommon Brand by Gwendolyn Noir
Gwendolyn’s love for femininity and leather, quiet luxury glam, and the streets of Florence creates the perfect blend behind the brand’s unique soul.
Just 24 hours in Florence, visiting our atelier, soaking up the vibe, and creating beautiful content that feels like magic
Y U B
Our Commitments
At Your Uncommon Brand, we believe in the beauty of becoming of evolving into the woman you’re meant to be. That journey deserves pieces crafted with intention and care. From design to distribution, every detail of our collections reflects a deeper commitment: to quality, to timelessness, and to responsibility both to you and to the world around us.
We don’t follow trends we follow purpose. Our creations are designed to support your growth, to honor your individuality, and to stay with you as you rise. Because being uncommon isn’t just about standing out it’s about becoming more of who you truly are.
Where She’s Found
Our designs begin where she feels most alive, in the bold glow of Dubai, the quiet elegance of Monaco, the romance of Paris. Inspired while traveling, each piece captures a feeling, that spark of becoming, of stepping into a new chapter, of being completely herself.
Back in our office, these ideas are refined, lines softened, details perfected always with her in mind. And finally, they’re brought to life in Florence, Italy, handcrafted by artisans who believe beauty is found in intention.
Every bag tells a story. Find yours here.
news
From the Blog
Now Available at The College Hotel
We’re proud to share that Your Uncommon Brand is now available at The College Hotel in Amsterdam. Set in a historic building where hospitality and craftsmanship come together, The College Hotel is ...
Meer informatie
St. Moritz: Where Winter Is a Stage
St. Moritz is not about practicality. It is about presence. From the slopes to lunch, from firelight to evening calm, winter here is a stage and women dress accordingly. Glamour is not reserved fo...
Meer informatie
Shop Your Uncommon Brand Now at X BANK Amsterdam. Inside the W Hotel
Now available at X BANK: three of our signature limited-edition bags. Designed to stand out, made to last.
Meer informatie
Materials
We only work with the best leather, chosen in collaboration with our factory Locally sourched and made in Italy.
First product photoshoot
2023
Your Uncommon Brand’s story is ours.
In 2023, we launched our very first collection, a small line of white-labeled jewelry. It started with an idea: to create something for women in motion, becoming who they were always meant to be.
Our first product shoot was more than a photoshoot, it was the beginning of a vision. A brand for the uncommon kind. For the ones who don’t wait to be chosen, they choose themselves.
That moment marked the start of something bigger.
This is Your Uncommon Brand. And this is just the beginning.
change
2024
In 2024, we found our atelier, and everything changed.
From the very beginning, our founder Gwendolyn dreamed of creating handcrafted pieces. Not just curated, but crafted with intention, precision, and soul.
Finding the right atelier meant more than just production. It meant finding a partner who understood the vision: timeless design, exceptional quality, and bags that tell a story of becoming.
With this step, we transitioned from jewelry to our first line of handcrafted bags. Designed with purpose. Handmade in Florence, Italy.
This was the dream from the start. And in 2024, it finally began.
evolving
2025
Designing for the uncommon woman, we are proud to reveal our Uncommon collection.
Each piece is crafted to evoke emotion, to spark confidence, elegance, and the quiet power of transformation. Handmade in Italy, our Uncommon collection reflects the spirit of women who embrace their unique journey, who choose to define themselves rather than be defined.
This is more than a collection. It’s a celebration of the uncommon.
The future is here. And it’s yours to claim.
Asha Gwendolyn | Founder
Your Uncommon brand | YUB
Born to inspire your becoming | with crafted Italian pieces, quiet confidence, and the spark to awaken your most uncommon, radiant self.
About US
From A to Z
The design
Our designs blend structure and soul. Bold silhouettes meet nuanced textures to reflect every layer of you.
materials
Our leathers come exclusively from the Tuscan area ,locally sourched in collaboration with our Atelier.
Handcrafted
From A to Z, each piece is handcrafted in Florence, Italy, where tradition meets refined design.
Stay Uncommon
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Because you’re not like the rest. So why miss out on what’s made for you?
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