AI Transparency
Our Commitment to Responsible AI
At Your Uncommon Brand, authenticity and transparency are part of everything we create.
We occasionally use artificial intelligence (AI) to support our creative workflow. This includes improving written content and enhancing or adapting existing photographs for marketing purposes. AI is never used to design our handbags or replace the craftsmanship behind our collections, it simply helps us work more efficiently and responsibly.
Why We Use AI
By enhancing existing visual content, we can extend the lifespan of our photography instead of organising additional international photoshoots.
This approach allows us to:
- Reduce unnecessary travel where possible.
- Lower the environmental impact associated with content production.
- Reuse high-quality creative assets responsibly.
- Spend more time focusing on craftsmanship and product development.
Transparency Matters
In line with the transparency principles of the EU AI Act, we believe our customers deserve to know when AI has contributed to published content. Where images have been materially generated or altered using AI, we aim to disclose this in a clear and accessible manner. Applicable AI-generated or AI-manipulated content may also contain machine-readable information where supported by the technology.
Verified with TRAXE
To provide an additional layer of trust, our original images are registered with TRAXE.co
Each registered asset receives a unique verification record that helps document its provenance. Depending on the content, a TRAXE record may include:
- A unique TRAXE ID
- Registration timestamp
- Cryptographic file fingerprint
- Available metadata
- Provenance information
- Verification history
This helps distinguish authentic brand content from misleading or unauthorised copies while promoting greater transparency in digital media.
Human Creativity Comes First
Every collection begins with people.
From the first design sketches to selecting Italian materials and collaborating with skilled artisans in Tuscany, our handbags are the result of human creativity and craftsmanship.
Technology supports our work.
It never replaces it.